Want to do SEO for a Blog Post? Complete information about SEO.
The word ‘SEO’, if you are new to the world of Blogging or Digital Marketing, then you must have heard it many times. So this question must have come in your mind that what is this SEO? And how to do SEO of Website Blog?
What is Search Engine Optimization?
The full form of SEO is Search Engine Optimization. SEO means that any website should be optimized in such a way that it can be displayed effectively in the search engine and can get a high rank so that a lot of organic traffic can be obtained.
If you want to learn about what is Search Engine Optimization, how it is done, what are its types, and how you can get maximum traffic by doing SEO of your website, then read this article till the end.
Why search engine optimization is important for website/blog?
If you have a website or blog, you will need traffic. There is no point in a website without traffic. If you have created a website to earn, then you cannot earn without good traffic.
There are many ways to get traffic for the website, such as by giving a link to the direct visitor, on social media, by paying advertisements, etc. But the best way to do all this is organic traffic, which comes from direct search engines.
Therefore, it is very important to do search engine optimization of the website to get more and more organic traffic. Because people on the Internet search for information on the search engine.
Types of Search Engine Optimization
There are two main types of search engine optimization – 1. Black Hat and 2. White Hat
In Black Hat SEO, the website is incorrectly optimized to get ranking. Such as doing it without necessary keywords on the page, buying paid backlinks, repeatedly clicking or getting the result of your own site, etc. With all these methods, ranking can probably be obtained for some time, but it does not know much and in the end the site disappears.
The second way to do search engine optimization is the best. In which the process of ranking of the website is slow, but if the content is good then it is ranked. And a lot of organic traffic is received.
So if you want to rank your website properly, then you should pay attention to white hat SEO.
How to Do Search Engine Optimization?
SEO of any website or blog is done in two ways – 1. On page SEO and 2. Off Page SEO.
Both of these are very important for the optimization of the website. But if you are a beginner, then you should learn on-page SEO first, then you go to off-page SEO.
On page SEO involves content, website speed, blog design, correct use of keyword, title of page, mobile-friendly of blog and optimizing the URL of the web page in such a way that it ranks top for its keyword on the search engine|
The process of correctly optimizing backlinks, domain authority, page authority, domain age and value on social network outside the web page is called off page SEO.
Now let’s know how to do on-page SEO and off-page SEO.
How to Do On Page Search Engine Optimization?
1. Optimize the page title:
The most important of on-page SEO is seo optimized page title. To get a high ranking on the search engine, it is mandatory to optimize the page title. Any keyword you want to rank must be in the title of the page.
The length of the page title should be between 60 and 70. Because most search engines display the same result.
You can use some SEO friendly words in it to optimize the page title, such as Best, Latest, How To, Step by Step, Complete Guide, Tutorial and New.
2. Meta Description :
The meta description tag is the second most important factor in SEO. Most people believe that Google no longer gives meta tags much important, to some extent this is correct. But if your content is good and create the perfect meta description, then you get the benefit of it on the search engine.
Meta Description lets the search engine pass your post short summary. The length of the meta description is best if it is 160 characters or more.
To get a good ranking in search engines, it is mandatory to have the keyword you want to rank at least once in the meta description.
3. Keyword Placement :
Keyword placement means where to use the keyword. Keyword placement is a very important factor in on-page SEO. If you use the keyword correctly in the post, then you can get the best result.
Keywords should be placed in 3 places in the blog post:
Within the first 200 words in the first paragraph of the post.
Headings and Sub Headings tags.
In the end paragraph of the post.
4. Keyword Density :
Keyword density is how much you present the keyword in the post. To get the best results on the search engine, it is very important for you to know what is the keyword density on your post. 1% to 5% keyword density is the best for SEO, but if it is more than that, then it is considered keyword stuffing, which is a danger for SEO.
5. Page URL :
If the url of the page is SEO optimized, it helps you to get good ranking on the search engine. To optimize the url of the page, you need to customize the url. Whenever you write a post, the title of the post is automatically created on blogspot or wordpress. And it is not long enough and SEO friendly.
If you want to get a good result, then the page url should be made as short as possible and use the main keyword in it.
6. Website Speed :
The speed of a blog or website is the biggest factor of SEO. According to a Google study, if the page is not loaded within 7 seconds, then the user stops using that website. And he presses the back button and goes to another site. Which causes you a lot of damage.
You can increase the speed of the page by customizing the design of the blog. Important tips to increase page speed:
1. If you use WordPress, buy hosting from the right hosting company.
2. Remove the bin necessary Plug ins and widgets on your blog.
3. Do not use flash, multimedia and large size images.
4. Remove Facebook Page Plugins or other third party plugins.
To know the speed of the website, I use Google Page Insights and Gtmetrix tools. You can know the speed of the page by using these tools.
7. Sub Heading Tags :
The search engine gives the most importance to sub heading tags (h1,h2,h3,h4,h5,h6) after the title of the post. Use at least 2 sub heading tags in your post. Keep the sub heading tags in 4 to 6 words and use the keyword in it.
8. Website Design :
The direct effect of the design of the website does not have a direct effect on SEO, but it has a direct effect on the user. It is so simple that if your site is liked by the user, then Google will also like it.
The design of the website should be clear and eye catching. The navigation of the website should be understood by the search engine.
The design of the website should be mobile friendly. Because now Google has started mobile first indexing. If your blog is not mobile friendly, then there may be a problem in Google Ranking.
9. Outbound Links :
Outbound links i.e. links given to dursi website from the website’s page. Outbound links are very important in SEO. There are two types of outbound links, one low quality and the other high quality.
High quality outbound links are best for your blog’s SEO and give you advantage over the search engine. If you use low quality links, it is a danger for SEO.
To check outbound links, check the domain authority (DA) and page rank of the website you want to refer to.
10. Internal Links :
Internal links are the links inside the blog that you want to add to the post. If you create internal links in the right way, then it can help you a lot in high ranking on the search engine.
Use only 4 or 5 links in a blog post.
Link as much to the related post of the post as possible.
Write the anchor of the link correctly. Which does not seem to be spam.
11. Image Alt Tag :
Every new blogger makes a mistake in blogging, and that is not to use alt tags in images. Image alt tag instructs the search engine what that image is about.
If we do not use alt tags, then how will the search engine know what the image is on. In the image alt tag, we want to rank the image for which keyword it should do it.
12. Image Optimization :
The search engine does not like big size images and it also reduces the speed of the website. The image should be posted only after compressing it.
If you use WordPress, you will find many plugins that compress and post the image of your blog. But if you run a blog on blogspot, then you have to post manually after compressing the image.
I use compressor.io tool to compress the image on my blogspot blog and suggest this tool to all blogspot bloggers. It is very easy, all you have to do is upload your image and compress and download it.
13. Social Share Button :
Social share buttons have no direct impact on on-page SEO. But many SEO experts believe that applying them gives you a benefit. And if your content is good, then you get sharing on it. So do it with at least one social share button.
I use The Share Button of Add This for my blog. It is absolutely free and you can customize according to your own.
14. Content Length :
The length of content in on-page SEO is a very big factor. The more content is on the page, the more your high ranking chances increase. More content does not mean that you increase the length of the post by writing anything, it will not benefit you.
Whatever topic you write on the post, write it in detail, win points you know, put all that in the post. Because the search engine likes to show puri detailed information first.
How to Do Off Page Search Engine Optimization?
1. Backlinks :
Off page works the biggest factor in SEO, it is called backlinks. Backlinks means links your website or blog received from dusri websites.
There are two types of backlinks:
1. High Quality Backlinks
2. Low Quality Backlinks
High quality backlinks can help your blog in high ranking in search engines. And low quality backlinks are danger to the blog.
You can find high quality backlinks naturally by commenting on other blogs, posting in forums, writing guest posts, answering Q&A sites, or submitting them to web directory.
The links you get by linking to Kisi and K blogs in exchange for links from them and buying links from paid link building services are called low quality backlinks.
2. Social Networking Sites Engagement :
Social networking sites Engagement has an impact on social media. How many likes are there on your Facebook page, how many followers are on Twitter, how many subscribers are on the RSS feed burner and how many times your page has been shared or liked.
If you have a good influence on social networking sites, then it will help in the ranking of your website.
3. Page Rank :
According to Wikipedia: Page Rank (PR) is an algorithm used by Google Search to rank websites in search engine results. PageRank was named after Larry Page, one of Google’s founders. PageRank is a way to measure the importance of website pages.
You can get a good page rank by creating high quality content.
4. Domain Authority :
Domain Authority (DA) is a search engine ranking score developed by MOZ that predicts how well a website will rank on search engine results pages (SERPs).
How is domain authority calculated?
Domain authority is calculated on the basis of the number by adding the total links of the root domain, Mozrank, MozTrust, etc. – into a single DA score. This issue can be used when comparing websites or after tracking the website’s ‘ranking strength’ over time
5. Broken Links :
Broken links i.e. those links of your website that do not exist, click on those links, they take it to 404 pages.
To optimize the blog SEO, it is very important to repair these links. You can use Google Search Console or any other tool to find broken links.
6. Anchor Text :
Anchor text means the text given to the links. If you give proper anchor text to whatever links you create, if possible, then use the keyword in it.
You can increase the organic traffic of the blog by SEO properly. There is no shortcut to get a top rank on Search Engine, but if you do the right SEO, then search ranking will definitely improve.